Welcoming the news that Royal Portrush Golf Club has been invited by the R&A (the Royal & Ancient Golf Club of St Andrews) to join the rota to host The Open, Niall Gibbons, CEO of Tourism Ireland, said: “It is wonderful news that The Open may return to Northern Ireland in the near future. The staging of this major at Royal Portrush – one of the world’s top links courses – will present Tourism Ireland with an invaluable opportunity to showcase Northern Ireland to prospective visitors and golfers around the world. We will be pulling out all the stops – in Great Britain, the US and in all our important golf markets – to capitalise on the potential of this prestigious sporting event.”
Tourism Ireland continues to roll out an extensive programme of promotions to boost the number of golf holidaymakers to Northern Ireland each year. Key golf journalists have been invited to visit, to experience our fantastic golf for themselves; ads are running on the popular Golf Channel, online on golfchannel.com and in specialist golf publications in key markets. And Tourism Ireland also has a presence at a number of high profile golf events and tournaments across the world throughout 2014, profiling Northern Ireland as a wonderful location for golfing breaks and holidays.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
- Tourism Ireland’s international website is ireland.com, which is rolling out in 10 different language versions for 30+ markets around the world this year.