Commenting on today’s CSO figures for the first quarter of 2014, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures confirm that holidaymakers from overseas grew by +8% in the first quarter of 2014, with growth recorded from all of our market areas around the world. I am particularly pleased to see holidaymaker numbers from Great Britain showing growth of +27%. While it is still very early days – the first quarter represents only 18% of total overseas business, with Easter falling later this year than in 2013 – this is a strong start to the year and reflects the sentiment we are hearing from our tourism industry partners in the markets and here at home on the island of Ireland. It augurs well for 2014 as a whole and Tourism Ireland and our industry partners are rolling out a busy promotional programme around the world to keep that momentum going and build on the success of 2013.”
Niall Gibbons continued: “This year, we are placing a major focus on promoting the Wild Atlantic Way, the Causeway Coastal Route and Titanic Belfast, as well as on major events like Limerick City of Culture and the Croke Park Classic. We are also building on the legacy of the Gathering, continuing to reach out to the Diaspora across the world.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, which appears in 11 different language versions for over 30 individual markets around the world.