Promoting Waterford and the South East around the world in 2014
The Tower Hotel in Waterford was the venue for the June board meeting of Tourism Ireland, which took place today (Thursday 12 June). The board members took the opportunity to meet with local tourism operators, to discuss the 2014 season. They also outlined Tourism Ireland’s extensive promotional programme to highlight Waterford and the South East around the world, including the fact that Waterford is Ireland’s oldest city, founded by the Vikings in 914 and celebrating its 1,100th anniversary this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Waterford for this month’s board meeting and to have the chance to meet with representatives of the tourism industry from Waterford and to hear directly how business is shaping up for the upcoming peak season.
“It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2013 and continue to grow visitor numbers to Waterford and Ireland in 2014. Priority markets are Great Britain, the United States, Germany and France, which together deliver almost three-quarters of all our overseas visitors; but our promotions are also continuing in 18 other markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Waterford city and county, its events, history, heritage, gardens, outdoor and other activities, the Viking Triangle, the Copper Coast, as well as many other aspects of the area, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Waterford extensively on its global suite of websites, Ireland.com, which appears in 11 different language versions for over 30 individual markets around the world, attracting over 13 million unique visits each year. The organisation’s market guides, 1.1 million copies of which are distributed annually overseas, also feature Waterford; as do its social media campaigns to its 2.1 million Facebook fans and 130,000 Twitter followers across main markets. In 2013, Tourism Ireland generated over €24 million worth of positive publicity for Waterford and the South East in key markets around the world, through press releases, e-newsletters and various media events.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, which appears in 11 different language versions for over 30 individual markets around the world.