Sales mission to Moscow aims to grow Russian tourists for Ireland
A small delegation of Irish tourism enterprises travelled to Moscow this week, to take part in a sales mission – in a bid to grow Ireland’s share of the emerging Russian tourism market.
The three-day sales mission – organised by Tourism Ireland, in association with GoodCause Travel and Wedgewood (destination management company) – included meetings with top Russian travel agents and tour operators, as well as a networking reception at the Irish embassy in Moscow, attended by more than 100 senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) sector in Russia.
Tourism Ireland believes the Russian market could play an important part in helping to grow overseas tourism to the island of Ireland in the coming years and the organisation has representation in Russia for the first time ever in 2014. Jim Paul, Tourism Ireland’s head of developing markets, said: “Outbound travel from Russia is growing fast, with almost 36 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries. Sales missions like this help foster relations with key travel trade, who can help us achieve our goal of delivering growth from this market of potential.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, which appears in 11 different language versions for over 30 individual markets around the world.