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30 Jun 2014

Spotlight on the island of Ireland in Scotland

As part of its push to grow visitor numbers to the island of Ireland from Scotland this year, Tourism Ireland – together with four tourism enterprises – had a presence at the recent Royal Highland Show in Edinburgh.

The Royal Highland Show is one of Britain’s largest agricultural events, attracting more than 180,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb tourism experience on offer here for Scottish holidaymakers.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy around the island of Ireland.

“Great Britain is the largest single market for tourism to the island of Ireland and we are really pleased to see strong growth of +13% in British visitor numbers for the first five months of 2014. We are determined to ensure that growth continues. Tourism Ireland is undertaking an extensive programme of promotions in Britain throughout 2014, which includes a major focus on the Wild Atlantic Way and the Causeway Coastal Route, as well as on major events like Limerick City of Culture.”

Britain is the largest single market for tourism to the island of Ireland; last year, we welcomed approximately 3.8 million British visitors, who contributed some €1.2 billion in revenue to the economies north and south. Tourism Ireland is rolling out an extensive marketing campaign this year, targeting millions of potential visitors across Britain. Activity includes advertising, digital marketing and social media, publicity, trade and consumer promotions; golf and business tourism are also a key focus, as is building on the very positive ‘Gathering’ legacy.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, which appears in ten different language versions for over 30 individual markets around the world.