Millions of potential holidaymakers in ten countries to read all about Limerick City of Culture
Millions of people around the world will be reading all about Limerick over the coming weeks and months – following the visit of journalists from ten different countries over the weekend. Representing various travel and lifestyle publications – from the United States, Britain, Germany, France, Italy, Spain, Sweden, the Netherlands, India and Belgium – the journalists were invited here by Tourism Ireland to experience some of the many things to see and do in Limerick – and then inspire their readers to come and experience the city and this year’s City of Culture programme for themselves.
During their time here, the journalists visited the University of Limerick and enjoyed a walking tour of Georgian Limerick. They met with the Limerick City of Culture team at No 2 Pery Square, when they heard all about the exciting programme of events taking place this year. That evening, they enjoyed the Culinary Carnival Banquet in the Culture & Chips Spiegeltent.
The group’s itinerary – prepared by Fáilte Ireland – included visits to King John’s Castle, St Mary’s Cathedral and the Hunt Museum; as well as a fun kayaking tour on the River Shannon. The journalists visited the EVA International project at the Limerick City Gallery of Art; and some of the group also attended the Limerick Sings International Choral Festival in St Mary’s Cathedral. On their final day here, the group visited Lough Gur, enjoyed lunch in The Old Bakehouse in Bruff (made famous last week by the visit of ‘Kimye’!) and the Foynes Flying Boat Museum. They stayed at the Savoy Hotel.
The first ever designation of national City of Culture for Limerick presents Tourism Ireland with a wonderful opportunity to increase awareness of the city around the world as a cultural and historic destination. Tourism Ireland is highlighting Limerick City of Culture in its promotions – taking every opportunity to leverage the tourism benefits of this year-long celebration of culture for the city. Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to Limerick, to experience the City of Culture celebrations and some of the many things to see and do in the city and its environs. Throughout 2014, we are taking every opportunity to shine a spotlight on Limerick, in our promotions around the world – leveraging the tourism benefits of this year-long celebration of culture for the city and showcasing Limerick as a cultural and historic destination.
“Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Limerick and Ireland through the media around the world. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by millions of potential holidaymakers in ten different countries, helping to encourage more people to come here and experience Limerick City of Culture for themselves.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.