Nine decision-makers from leading German business tourism companies are visiting Cork city and county this week, as guests of Tourism Ireland and Fáilte Ireland.
The group includes senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients. They are here to discover more about the world-class facilities and accommodation on offer in Cork, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. Their itinerary was designed by Abbey Conference & Corporate.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Business tourism is an important, high yield sector and Tourism Ireland has an extensive programme of promotions under way to grow this type of tourism to Ireland. Familiarisation visits like this are an invaluable element of that programme to build awareness of Cork and Ireland and our world-class business tourism offering, among the business tourism sector in Germany. We are highlighting the world-class conference and meetings facilities available, as well as showcasing the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.