As part of its push to grow conference and business tourism from the all-important American market, Tourism Ireland – together with a delegation of Irish tourism enterprises – had a presence once again this year at AIBTM (the Americas Incentive, Business Travel & Meetings exhibition), in Orlando, Florida. At the event, Tourism Ireland and its partners targeted decision-makers and senior representatives of American companies involved in organising large-scale international conferences and events.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotions under way throughout 2014, to grow this type of tourism. Our presence at AIBTM provided Tourism Ireland, and our partners, with a wonderful opportunity to highlight our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting. The superb facilities, coupled with our distinctive cultural experience, mean the island of Ireland is a very attractive destination for the business tourism market.”
Business tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland in the United States, and elsewhere around the world, as a premier destination for business travellers. The organisation’s extensive programme includes familiarisation visits for decision-makers working in the MICE (meetings, incentives, conferences and events) sector, direct marketing, networking events, as well as business tourism promotions like AIBTM, and IMEX America which takes place in October.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, which appears in ten different language versions for over 30 individual markets around the world.