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03 Jun 2014

1 million Germans to see Wild Atlantic Way in TV documentary

Around one million people in Germany will see images of the Wild Atlantic Way in a TV documentary entitled Weltreisen (meaning ‘World Travel’), which airs next month. Tourism Ireland welcomed a crew from ARD, a national German TV network, to Ireland last week – who were here filming for the documentary along the Wild Atlantic Way.

Footage captured includes Malin Head and Mulroy Bay in Co Donegal; Westport, the Burren and the Cliffs of Moher; as well as the Dingle Peninsula and the Dursey Island cable car in West Cork. The 45-minute programme will air in July, reaching an estimated one million viewers across Germany.

This year, Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotios around the world. The Wild Atlantic Way is being highlighted across a range of plaatfors including TV, print and online advertising; on and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as international travel and lifestyle journalists and bloggers; and through Tourism Ireland’s promotional material – its market guides and brochures.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that the crew from ARD decided to create this documentary all about the Wild Atlantic Way. The programme will be seen by around one million potential holidaymakers for Ireland – encouraging them to come and experience the Wild Atlantic Way for themselves. 2013 was a record year for German visitors to Ireland and Tourism Ireland has an extensive programme of promotional activity under way throughout 2014 – to keep the momentum going and build on that growth. We are placing a major focus on the Wild Atlantic Way, which we know has tremendous appeal for German holidaymakers. We are also promoting key events, including Limerick City of Culture 2014.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.


Previous Press Release

30 May 2014

The truth about Kimye’s honeymoon in Ireland