Targeting Business Tourism for the island of Ireland
As part of its push to grow conference and business tourism from Great Britain and elsewhere around the world, Tourism Ireland – together with 11 tourism enterprises from around the island of Ireland – attended The Meetings Show, which took place this week at Olympia in London.
Now in its second year, The Meetings Show attracts more than 3,600 conference and meeting professionals and event planners, from around GB and Mainland Europe. The three-day event provided the Irish tourism companies with an excellent opportunity to do business face-to-face with the influential decision-makers in attendance, through a series of pre-scheduled appointments and networking opportunities.
David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “The Meetings Show is another valuable platform for Tourism Ireland and our partners to showcase and sell Ireland and to build awareness of our world-class business and conference facilities. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in Britain. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way to highlight the island of Ireland as a premier business tourism destination.”
Tourism Ireland in Britain is targeting the corporate meetings and association conference sector. This year, the organisation will have a presence at 11 key events, including The Meetings Show. Presentations, workshops and networking events in the north of England and in London, as well as familiarisation visits for influential corporate meetings and incentive buyers are the mainstay of the activity, providing effective platforms for industry partners from the island of Ireland to ‘close the sale’. Ads and advertorials are running in business publications, inflight magazines and newspapers supplements; e-newsletters are targeting more than 10,000 key MICE (meetings, incentives, conferences and events) contacts; and ‘Meet in Ireland’ ads are appearing on relevant websites during the year.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.