Targeting French business travellers for the island of Ireland
Nine tourism companies from the island of Ireland travelled to Lyon last week, to take part in a business tourism promotion organised by Tourism Ireland in France.
The promotion – involving a B2B workshop, as well as a networking reception – was attended by some of the top conference and meeting planners based in and around the city of Lyon. It provided a valuable platform for the participating companies from Ireland – including hotels, PCOs (professional conference organisers) and convention bureaux – to showcase and sell their product and to communicate what is unique about Ireland as a conference and business tourism destination. It also provided Tourism Ireland with an excellent opportunity to highlight the Wild Atlantic Way, the Causeway Coastal Route, as well as major events happening here this year – including Limerick City of Culture 2014.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Business tourism is an important, high yield sector and Tourism Ireland in France has a busy programme of promotions under way throughout 2014, to grow this type of tourism. Our networking event in Lyon provided Tourism Ireland, and our industry partners, with an excellent opportunity to highlight our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.