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23 Jul 2014

Casting the tourism net for Cork in Britain

Sky Sports covers World Feeder Fishing Championships at Inniscarra Reservoir

Thousands of angling enthusiasts across Great Britain tuned in to Cork and the Sky Sports coverage of this year’s World Feeder Fishing Championships, which took place at Inniscarra Reservoir, near Coachford last weekend. The Sky Sports crew – supported by Tourism Ireland and Fáilte Ireland – broadcast from the event, including the opening and closing ceremonies. They also interviewed many of the coarse anglers competing in the event and captured footage of some other angling facilities on offer in this part of Ireland.

Now in its fourth year, this is the first time Ireland has hosted the World Feeder Fishing Championships, with teams from 23 countries from around the world travelling here to compete in the two-day event. Tourism Ireland also invited specialist magazine Angling Times to attend the event.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “We were delighted that Sky Sports covered this year’s World Feeder Fishing Championships at Inniscarra Reservoir and also filmed elsewhere in Co Cork – beaming images of this part of Ireland into the homes of thousands of angling enthusiasts and potential holidaymakers around Great Britain, encouraging them to come and sample what’s on offer here for themselves. 

“Great Britain is the largest single market for tourism to the island of Ireland and we are really pleased to see strong growth in British visitor numbers this year. We are determined to ensure that growth continues. Tourism Ireland has an extensive promotional programme under way throughout 2014, targeting millions of potential visitors across Britain. Our busy programme of activity includes advertising, digital marketing, social media and publicity; golf and business tourism are also a key focus, as is building on the very positive ‘Gathering’ legacy.”
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.