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23 Jul 2014

Calling outdoor enthusiasts and countryside lovers from Britain

Tourism and outdoor specialists from the island of Ireland joined Tourism Ireland at the recent CLA (Country Land Association) Game Fair, which took place this year at Blenheim Palace in Oxfordshire.

Widely accepted as one of the world’s greatest celebrations of country life and pursuits, around 145,000 visitors attended the three-day event, which provided an excellent platform to promote the island of Ireland and our superb outdoor activities to a wide audience of countryside lovers.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the largest single market for tourism to the island of Ireland and we are really pleased to see strong growth of +14% in British visitor numbers for the first six months of 2014. We are determined to ensure that growth continues. Tourism Ireland has an extensive promotional programme under way throughout 2014, targeting millions of potential visitors across Britain. As well as attending promotions like the CLA Game Fair, our busy programme of activity includes advertising, digital marketing and social media, publicity, trade promotions; golf and business tourism are also a key focus, as is building on the very positive ‘Gathering’ legacy.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.