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15 Jul 2014

10 million Indian TV viewers to see Ireland in HD

Ireland set to ‘star’ in popular Indian travel programme

A major Indian travel TV channel, travelxp HD, has been filming in Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. They were here to record some of the unique experiences that their viewers can enjoy on holiday in Ireland. The travel programme, which will air this autumn, will be seen by more than 10 million viewers across India who have a passion for travel and adventure. 

During their time here, the crew captured footage in Dublin (at places like the Phoenix Park, Malahide Castle, Howth, St Patrick’s Cathedral and the Chester Beatty Library); in Limerick (at King John’s Castle and the Hunt Museum); in Co Clare (at Bunratty Castle and Folk Park, the Burren Smokehouse, a surf lesson in Lahinch and an evening of traditional Irish music in Doolin); and in Galway (at Dunguaire Castle, Moran’s Oyster Cottage in Kilcolgan and in Galway city and Connemara). 

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “We are delighted that travelxp HD agreed to come and film in Ireland, showcasing some of the unique experiences Indian holidaymakers can enjoy here. Travel programmes such as this are an excellent way for Tourism Ireland to get positive exposure for the island of Ireland in India. This programme will be seen by more than ten million potential Indian holidaymakers – enthusing them about Ireland and encouraging them to come and experience it for themselves. 

“India is an important emerging market and one that Tourism Ireland is committed to growing over the coming years. With a rapidly-growing middle class and rising disposable incomes, the number of Indian people travelling overseas has grown by about +12% over the past six years; and forecasts for the coming years suggest an even greater rise. While visitor numbers from India are small, when compared to our more established tourism markets, it is important to remember that visitors from India spend more and stay longer than the average visitor.”

Tourism Ireland aims to capitalise on the fact that India is now one of the fastest-growing tourist-generating countries in the world and grow the number of Indian tourists to the island of Ireland from the current estimated 21,000 per year. India is expected to reach 50 million outbound travellers by 2020. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.