More than one million people in Germany are set to read all about Limerick and Clare, following the visit of seven German travel writers, as guests of Tourism Ireland and Fáilte Ireland.
Representing various regional, weekend and online newspapers and magazines with a combined readership of around 1.3 million people – or potential holidaymakers for the Mid West – the journalists flew into Shannon Airport on the new Ryanair flights from Berlin and Memmingen (Munich West). The aim of their visit was to highlight the Wild Atlantic Way and Limerick City of Culture to the influential journalists, as well as ease of access for German travellers to Shannon Airport and the West of Ireland – so that the journalists will inspire their readers to come and discover this part of Ireland for themselves.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite these influential journalists to Clare and Limerick, to experience for themselves some of the fantastic tourism experiences on offer here. Media visits like this are an invaluable part of our overall promotional programme; they are a really effective way for us to get positive exposure for Ireland through the media in Germany. The publicity value of the articles these journalists will produce when they return home is fantastic – they will reach over one million people in Germany.
“2013 was a record year for German visitors to Ireland and Tourism Ireland has an extensive programme of promotional activity under way throughout 2014 – to keep the momentum going and build on that growth. The most recent figures available from the CSO for 2014 (for the March-May period) show growth of +17% in German visitors to Ireland over the same three-month period last year.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.