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21 Jan 2014

Tourism operators go Dutch

Several tourism enterprises from around the island of Ireland travelled to Utrecht in the Netherlands, to join Tourism Ireland for Vakantiebeurs 2014, the largest travel fair in the Netherlands.

Attracting over 126,000 visitors each year – including leading travel writers, tour operators and travel agents, as well as many thousands of Dutch holidaymakers looking for ideas and suggestions for their next short break or holiday destination – the six-day promotion provided a valuable opportunity for the participating companies to showcase their product in the Netherlands and to communicate what is unique about Ireland as a holiday destination. The Wild Atlantic Way, Giro d’Italia 2014 and Limerick City of Culture were a major focus on the Tourism Ireland stand at this year’s Vakantiebeurs.

Aileen Hickey, Tourism Ireland’s manager for the Netherlands, said: “Tourism Ireland will undertake a busy programme of promotional activity in the Netherlands throughout 2014, to capitalise on the strong interest here in Ireland and to grow Dutch visitor numbers. Vakantiebeurs is our first major promotion of 2014, providing an excellent opportunity to spread the word about all the great things to see and do around the island of Ireland. It’s also a really effective platform for Tourism Ireland to raise awareness about the Wild Atlantic Way, as well as the exciting programme of events taking place this year including Limerick City of Culture and Giro d’Italia."

“Working with our industry partners, we will continue to promote the island of Ireland as the ideal destination for Dutch holidaymakers this year, the great value available on the ground, as well as ease of access from the Netherlands. Our message for Dutch holidaymakers is that there has never been a better time to visit.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.