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23 Jan 2014

GMac tees off for tourism

Golf and tourism operators from Ireland attending this week’s PGA Golf Merchandise Show in Orlando, Florida, got a massive boost when golfing hero Graeme McDowell stopped off at the Ireland stand, to lend his support for Tourism Ireland’s 2014 promotional drive and to do his bit to grow golf tourism to Ireland this year.

The PGA Show in Orlando is one of the biggest golf exhibitions in the US, attracting more than 40,000 golf professionals and enthusiasts, as well as around 1,000 influential golf journalists, each year – providing a fantastic platform to highlight our world-class golf.

Alison Metcalfe, head of North America, said: “We were delighted that Graeme McDowell took the time to drop by our stand at the PGA Show in Orlando. The American golf market remains a priority for Tourism Ireland in 2014 and we will continue to promote the island of Ireland as a top golf destination, capitalising on the global success of our golfers including Graeme McDowell, Rory McIlroy, Pádraig Harrington and Darren Clarke. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”

Tourism Ireland is rolling out an extensive programme of promotions in the all-important United States market this year, to build on the record number of American visitors to Ireland in 2013 – and to boost the number of golf holidaymakers from the US. The organisation will have a presence at a number of other high profile golf events throughout 2014, including the PGA Barclays tournament at Ridgewood Country Club in New Jersey and the Deutsche Bank Championship at TPC Boston, both in August. Key American golf journalists will be invited to visit, to experience our fantastic golf for themselves; and ads will run on the popular Golf Channel, online on and in specialist golf publications.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


Previous Press Release

21 Jan 2014

Tourism operators go Dutch