Scotland’s premier winter music festival and celebration of Celtic music, Celtic Connections, is under way right now in Glasgow. Tourism enterprises from around the island of Ireland have joined Tourism Ireland at the festival, to highlight our tourism offering to potential Scottish holidaymakers and to help showcase our rich cultural heritage.
A B2B workshop was organised by Tourism Ireland in Glasgow, to coincide with Celtic Connections – with the various Irish tourism representatives meeting and doing business with influential Scottish tour operators and travel agents. The event provided a valuable opportunity for the participating companies to showcase and sell their product and to communicate what is unique about Ireland as a holiday destination.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Music and culture are vital components of the tourism experience and platforms such as Celtic Connections help us to spread the word about the island of Ireland as a premier holiday destination with an appealing cultural offering for our visitors, particularly among our near neighbours in Scotland. With an exciting programme of events taking place in 2014, particularly for this year’s Limerick City of Culture, our message is that there has never been a better time for Scottish holidaymakers to come and visit.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.