Figures issued by the CSO today show that overseas visitor numbers to Ireland increased by +8.2% for the November 2013-January 2014 period. Welcoming the figures, Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted to see an increase in overseas visitor numbers of +8.2% for the three-month period November 2013 to January 2014, with growth recorded from all of our market areas around the world. I particularly welcome the growth of +8.5% from Britain for that three-month period. Today’s figures represent a very positive start to 2014, as we roll out our promotional programme around the world. Our promotions will receive a tremendous boost next month, with our Global Greening initiative for St Patrick’s Day set to be even bigger and better than ever before. St Patrick’s Day traditionally marks the real start of the tourism season for us and we will be taking every opportunity to capitalise on Ireland’s heightened profile.
“As we look to the year ahead, we aim to keep the momentum going and build on the success of 2013. This year, we will place a major focus on promoting the Wild Atlantic Way, as well as on major events like Limerick City of Culture, the ‘Grande Partenza’ of the Giro d’Italia and the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener. We will also build on the legacy of the Gathering, continuing to reach out to the Diaspora across the world.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.