Promoting Limerick City of Culture around the world in 2014
The office of Limerick City of Culture, at Number 2 Pery Square in Limerick, was the venue for the February board meeting of Tourism Ireland today. The board members took the opportunity to meet with various local tourism operators prior to the meeting, to discuss the 2014 season and the extensive promotional programme which Tourism Ireland has planned to highlight Limerick and the Mid West, and in particular the exciting programme of events for Limerick City of Culture, around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Limerick for this month’s board meeting and to have the chance to meet with representatives of the tourism industry from Limerick and the Mid West and to hear directly how business is shaping up for this year.
“It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland will undertake across the globe this year. Throughout 2014, we will place a major focus on highlighting the Wild Atlantic Way. We believe this exciting new tourism experience – showcasing the spectacular scenery and unique culture of the west coast – will have tremendous appeal in our markets around the world. We will promote key events, particularly Limerick City of Culture, which affords us a major opportunity to highlight Limerick as a cultural and historic destination overseas. We will also capitalise on important access developments – maximising the promotion of the new, as well as existing, flights from Britain, the US and Mainland Europe to Shannon Airport – to continue to grow overseas tourism to this part of Ireland.”
In North America, Tourism Ireland will promote Limerick City of Culture this year through a programme of co-operative advertising campaigns, in conjunction with Aer Lingus, United, Delta, US Airways and Air Transat. In Britain, print and online advertising campaigns will run in cities which have direct flights to Shannon. Activity will also include lots of social media promotions by Tourism Ireland with its Facebook fans (over two million worldwide) and its Twitter followers (109,000+). Limerick City of Culture will feature prominently on Tourism Ireland’s international website, Ireland.com; and a number of influential international journalists will be invited to come and visit Limerick during 2014.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.