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17 Feb 2014

129,000 American travel agents read article on Limerick

A popular travel newspaper has been highlighting Limerick and its City of Culture designation to travel agents across the United States.

Travel Weekly reaches an estimated 129,000 influential readers – all travel agents and tour operators based in the US. The article, titled ‘Ireland puts Limerick in the limelight’, highlights the busy calendar of City of Culture events taking place throughout 2014, as well as ease of access for American visitors from Shannon Airport and the wealth of things to see and do in the city, including King John’s Castle, the Hunt Museum and the Frank McCourt Museum.

To read the article in Travel Weekly, click here.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “This feature in Travel Weekly is an excellent way of showcasing Limerick in the all-important American market, enthusing the travel agents who read the article about Limerick – so that they are better equipped to sell the city and its hinterland more effectively, when planning and booking their clients’ vacation this year.

“The United States is one of the most important markets for tourism to the island of Ireland and 2013 was a record year for American visitors to Ireland – even surpassing our previous best year of 2007. Right now, we are rolling out an extensive programme of promotions across the US. We are promoting key events throughout 2014, particularly Limerick City of Culture, which affords us a major opportunity to highlight Limerick as a cultural and historic destination. We will also work closely with our airline partners, to maximise the promotion of flights from the US to Shannon Airport – to continue to grow American visitor numbers to this part of Ireland.”

Tourism Ireland will promote Limerick City of Culture in the United States this year through a programme of co-operative advertising campaigns, in conjunction with Aer Lingus, United, Delta, US Airways and Air Transat. A major focus on the Wild Atlantic Way will showcase the spectacular scenery and unique culture of the west coast, which Tourism Ireland believes will have tremendous appeal in the United States and elsewhere around the world.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.