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11 Dec 2014

Tourism Ireland welcomes +9% growth in overseas tourism revenue

Commenting on today’s CSO figures for the nine months to the end of September 2014, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are very strong – confirming that holidaymakers from overseas grew by +7% in the first nine months of 2014. I am particularly pleased to see holidaymaker growth from all market areas and particularly from the important Great Britain and North American markets, with growth of +8% and +11% respectively. Mainland Europe also continued to perform strongly, with +6% increase in holidaymakers over this period, driven largely by +17% growth from Germany. And, more importantly for the Irish economy, revenue from overseas tourists grew by +9% in the period January to September 2014. Given that overseas tourism business accounts for almost 60% of all tourism revenue, this is good news indeed, with the increase in overseas holidaymakers and revenue helping to boost employment around the country.

Niall Gibbons continued: “This was a strong performance and reflects the sentiment we are hearing from our tourism industry partners in the markets and here at home. We are determined to ensure that tourism growth continues. Just last week we launched our marketing plans for 2015 which will see us build on this year’s growth to deliver almost €4 billion (+7%) in overseas tourism revenue to the Irish economy by welcoming 7.7 million visitors, surpassing the previous record year for visitors in 2007.”
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, an estimated 8.6 million overseas visitors will have visited the island of Ireland, delivering revenue of approximately €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.

 

Previous Press Release

08 Dec 2014

Targeting luxury travellers for Ireland