Commenting on today’s figures from the CSO for overseas visitors to the Republic of Ireland for the first eleven months of 2014, Niall Gibbons, CEO of Tourism Ireland, said: “2014 has been a strong year for tourism, with today’s CSO figures confirming growth of +8.6% in overseas visitors to Ireland for the January to November period, almost 560,000 additional visitors when compared with the same eleven-month period in 2013. Given that overseas tourism business accounts for almost 60% of all tourism revenue, this is good news indeed, with the increase in visitor numbers from overseas helping to boost employment around the country.
“Growth has been recorded from all our market areas and 2014 will be the best year ever for visitor numbers from North America (+15% growth to the end of November), Germany, France and Spain, as well as from our long-haul markets including Australia and New Zealand (+9.2%). And the all-important British market, the largest market for Irish tourism, has also seen growth of +8% for the first eleven months (214,000 additional visitors), which is really encouraging. Throughout the year, Tourism Ireland undertook a packed programme of promotions, to bring Ireland to the attention of travellers everywhere.”
Niall Gibbons continued: “We are determined to ensure that tourism growth continues. Right now, we are rolling out an extensive end-of-year campaign, to kickstart our promotional effort for 2015. We will be pulling out all the stops next year to keep the momentum going and ensure that 2015 is the best year ever for Irish tourism when we aim to welcome 7.74 million visitors – surpassing the previous record year of 2007.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.