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08 Dec 2014

Targeting luxury travellers for Ireland

Tourism Ireland and partners attend International Luxury Travel Market in Cannes

Ten tourism enterprises from around the island of Ireland joined Tourism Ireland in Cannes, France, for this year’s International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – which was attended this year by more than 1,450 influential travel agents and decision-makers working in the luxury travel sector, as well as leading luxury travel editors and journalists, from 75 countries across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy four-day event involves a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for high net-worth international clients.

Siobhán McManamy, Tourism Ireland’s head of co-operative marketing, said: “Our participation at this year’s ILTM in Cannes was an excellent platform for Tourism Ireland and our partners to showcase the superb luxury tourism product on offer right around Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf. The format of one-to-one appointments provided an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2015 when recommending destinations to their clients.”

  Ten tourism enterprises from around the island of Ireland joined Tourism Ireland for this year’s International Luxury Travel Market (ILTM).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.