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22 Dec 2014

Millions of Americans will tune in to Ireland this week

US$1.3 million campaign kicks off Tourism Ireland’s promotional drive for 2015 in all-important US market

New Ireland TV ads will air for the first time

Tourism Ireland kicks off its promotional drive for 2015 in the all-important American market at the end of this week – with a major, week-long, national TV campaign which will be seen by tens of millions of potential holidaymakers across the United States.

Tourism Ireland’s brand new TV ads – part of its global advertising campaign, ‘Jump into Ireland’ – will go live on television for the first time. Beginning on Friday (26 December) and continuing through New Year’s Eve, the ads will run on three major networks, NBC, CBS and ABC, in seven cities – New York, Boston, Chicago, Philadelphia, Atlanta, San Francisco and Los Angeles. These are all vital gateway cities for Irish tourism – with direct flights to the island of Ireland. The Ireland ads will air around premium entertainment programmes with large audiences over the holiday period, including the high profile New Year’s Eve Countdown, the Michael Bublé Christmas Special and the Kennedy Center Honors. The ads will reach millions more Americans when they also run on the online channels of the various TV networks, in five cities.

The campaign includes three new ads – for Dublin and Wicklow, the Wild Atlantic Way and Northern Ireland. The soundtrack is the hit single “Love Like This” by popular Dublin rock band Kodaline. To view the new Dublin ad, click here.

The campaign will also see Ireland advertising on PBS (Public Broadcasting Service) around season five of the hugely popular Downton Abbey in January and February; and also around the re-run of series four, during December.
 
The total spend on the week-long campaign is US$1.3 million. It heralds the start of a busy promotional drive for Tourism Ireland in the United States next year, to build on the record-breaking year for Irish tourism from that market in 2014.

Niall Gibbons, Tourism Ireland’s CEO, said: “2014 will be another record year for visitor numbers to the island of Ireland from the United States. By the end of this year, we will have welcomed about 1.2 million American visitors – contributing more than US$1 billion to our economy. Tourism Ireland has had a very busy programme of promotions right throughout 2014, keeping the island of Ireland to the forefront of American consumers’ minds as a premier vacation destination. We aim to build on this success in 2015.”

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.

 

Previous Press Release

18 Dec 2014

Ireland’s double win in American Travel Awards