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08 Dec 2014

Ireland is ‘the business’ for influential American group!

Influential meetings, conferences and incentive travel planners visit Ireland

Eight decision-makers from some of the top American business tourism companies are visiting Ireland this week, as guests of Tourism Ireland and Irish destination management company, Custom Ireland.

The group includes senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world. They are here to discover more about the meeting facilities and accommodation on offer in Ireland, as well as the great experiences their clients can enjoy here on the sidelines of their conference or meeting.

Their packed programme included Dublin, and site inspections of hotels like the Marker and the Shelbourne; a foraging cliff walk at the Cliff House Hotel in Ardmore; the Irish Whiskey Academy in Midleton, the Killarney National Park and the Cliffs of Moher.  

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that these influential business tourism buyers have taken the time to visit Ireland, to experience for themselves some of the world-class meetings and conference facilities on offer here, as well as some of the experiences that make the island of Ireland unique as a business destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with our distinctive cultural experience, means that Ireland is a very attractive destination for the business tourism market in the US.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  American business tourism buyers with Adriaan Bartels, Cliff House Hotel (second right); Marie McKown, Tourism Ireland (third right); and Crothúr Murphy, Custom Ireland (left), at the Cliff House Hotel in Ardmore, Co Waterford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.