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20 Aug 2014

Tourism Ireland launches online film promoting Fermanagh and Happy Days Festival

New film will highlight Fermanagh Lakelands to potential visitors around the world

Tourism Ireland has launched a new online film, specially created to highlight Enniskillen, the Fermanagh Lakelands and the recent, hugely successful Happy Days International Beckett Festival.

The short film was produced by Tourism Ireland to highlight Beckett’s special connection with Fermanagh and to showcase Enniskillen and Fermanagh to potential visitors around the world.  It features wonderful images of this part of Northern Ireland – including Enniskillen Castle, Devenish Island and Lower Lough Erne, the Marble Arch Caves, Blakes of the Hollow and even The Jolly Sandwich café – giving people everywhere a flavour of what to expect when they visit. It also includes interviews with festival director Seán Doran, actor Adrian Dunbar and writer Roy Foster.

To view the film, click here.  

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to unveil our latest online film, which showcases Enniskillen and the wonderful Happy Days Festival, whetting people’s appetites to come and visit. High profile events like the Happy Days Festival provide a wonderful ‘hook’ for us to shine a spotlight on Fermanagh, and Northern Ireland, around the world. We know that Beckett had a special connection to Fermanagh through his schooldays, so this festival was a wonderful opportunity to use that backdrop to showcase our literary tradition and the spectacular Fermanagh Lakelands to an international audience. We are inviting people around the world to come and experience Enniskillen and the spectacular Fermanagh Lakelands for themselves.”

Tourism Ireland is sharing the film on social media – with its Facebook fans (about 2.52 million fans worldwide) and Twitter followers (135,000+), and on its YouTube channel (the most watched YouTube channel of national tourism organisations in Europe, according to the Digital Tourism Brand Index).


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
  • Tourism Ireland’s international website is, which is available in ten different language versions for 30+ markets around the world this year.


Previous Press Release

18 Aug 2014

International Spotlight on Sligo