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05 Aug 2014

Top literary writers enjoy some ‘Happy Days’

Writers from some of the leading literary newspapers and magazines in GB were in Enniskillen last weekend, for the opening performances of the 2014 Happy Days International Beckett Festival.

Tourism Ireland worked with the festival director, Seán Doran, to invite a broad cross-section of literary writers to come and experience the festival, whilst also sampling what makes Enniskillen and the Fermanagh Lakelands such a special place for overseas visitors.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Enniskillen, to immerse themselves in the works of Beckett in the place where he attended school. Beckett had a special connection to Fermanagh through his schooldays and this festival is a wonderful opportunity to use that backdrop to showcase our literary tradition and the spectacular Fermanagh Lakelands to an international audience. Media visits are a key element of our publicity and PR programme, providing a really effective way for us to get positive exposure for the many events and festivals which take place across Northern Ireland each year. The visit of these journalists will help deliver our message to thousands of discerning readers across GB.”

Tourism Ireland is also producing an online video about the Happy Days Festival, to highlight Beckett’s special connection to Fermanagh, following his time at Portora Royal School in Enniskillen, to potential visitors around the world.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.