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18 Aug 2014

International Spotlight on Sligo

600,000+ potential holidaymakers in three countries to hear and read all about the Fleadh Cheoil in Sligo

More than 600,000 people in three different countries – Britain, Germany and France – will be reading and hearing all about the Fleadh Cheoil in Sligo over the coming weeks and months, following the visit of four leading journalists. Representing various radio stations, as well as an online travel publication, the journalists were invited here by Tourism Ireland and Fáilte Ireland, to soak up the atmosphere of this year’s Fleadh and to experience some of the many things to see and do here on holiday.

As well as enjoying some of the Fleadh events, the journalists had the opportunity to visit Rosses Point, Yeats’ grave in Drumcliffe, Mullaghmore Head, Knocknarea Mountain and the Voya seaweed baths in Strandhill. They stayed at the Yeats Country Hotel and dined at Harry’s Bar & Gastro Pub in Rosses Point, Eala Bhán Restaurant in Sligo town and Shells Café in Strandhill.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to Sligo, to experience this year’s Fleadh Cheoil, as well as some of the many things to see and do here on holiday in this part of Ireland. Inviting influential media to come and experience at first-hand what’s on offer here is a key element of our publicity and PR programme; these visits are a really effective way for us to spread the good news across the world about Sligo and Ireland, encouraging more people to come here and experience the destination for themselves.”

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.