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26 Aug 2014

Dublin set to ‘Glow’ in Canada

600,000 Canadians to see fabulous images of Dublin in popular fashion magazine

Around 600,000 Canadians will see fabulous images of Dublin this winter in glow magazine – the most popular fashion and beauty magazine in Canada.

Tourism Ireland in Toronto invited the influential magazine to do two photo-shoots in Ireland this week. The resulting two, eight-page fashion stories will appear in the November and December editions of the popular magazine, which has about 600,000 readers. One story will use locations around Dublin as the backdrop, including Merrion Square, St Stephen’s Green and Henrietta Street. The other eight-page spread will feature Howth, the Sally Gap and various other scenic spots in the Wicklow mountains. The itinerary for the glow team was designed by Fáilte Ireland.

Dublin will also be highlighted in the magazine’s travel pages, with lots of great tips about things to see and do on a winter break to the city. In addition, the magazine – together with Air Canada rouge – will give one lucky reader the chance to win a trip to Dublin this winter, to experience all that city has to offer for themselves.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that glow magazine, Canada’s most popular fashion and beauty magazine, chose Ireland as the location for not just one, but two, fashion shoots. With about 600,000 readers, this positive exposure is invaluable – showcasing Georgian Dublin and our magnificent scenery, and positioning Ireland as a highly desirable and fashionable place for Canadian holidaymakers.

“The significant increase in airline seats between Canada and Dublin this year has been a wonderful boost for leisure and business travel to the island of Ireland. We have an extensive programme of promotions happening right throughout the year; our message is that Ireland has never been more accessible nor more affordable for Canadians.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.