Targeting business travellers from North America at Torchbearers 2014
Twelve Irish tourism companies joined Tourism Ireland in Bermuda over the weekend, for a business tourism event aimed at growing the number of business travellers from North America to Ireland.
The four-day event provided the Irish tourism companies with an excellent opportunity to do business face-to-face with senior representatives of companies involved in organising international meetings and incentive events for their clients, through a series of pre-scheduled appointments and networking opportunities.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Torchbearers is another valuable platform for Tourism Ireland and our partners to showcase and sell Ireland and to build awareness of our world-class meetings, conference and incentive facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting.
“North America is an extremely important tourism market for the island of Ireland and we believe that we are on course to achieve another record year from this market. The most recent figures from the CSO showed a very positive start to 2014, with the strongest first-half performance ever from North America.”
According to official CSO figures for the first half of 2014, visitor numbers from North America have grown by +10.6%, when compared with the same six-month period in 2013.
Notes To Editors
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.