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20 Aug 2014

Brazilians find the ‘write’ stuff in Ireland

Thousands of people around Brazil are set to read all about Ireland, following the recent visit of six leading Brazilian journalists. Carefully selected and invited here by Tourism Ireland, the journalists – from various travel and lifestyle newspapers, magazine and websites – were here to experience some of the many things to see and do on holiday here – and then write about them on their return home, inspiring their readers to come and experience the destination for themselves.

The journalists’ itinerary – designed by Fáilte Ireland – included a visit to Kylemore Abbey, as well as a guided walk in the Connemara National Park. They flew to Inis Mór – where they enjoyed a bus tour of the island and a stop at Dún Aengus. Their itinerary also included a walking tour of Galway city, a tour of the Kilbeggan Distillery and visits to the Book of Kells and the Little Museum of Dublin.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Tourism Ireland was delighted to invite this group of journalists to Ireland, to experience some of the many things to see and do on holiday here. Inviting influential media to Ireland, to experience at first-hand what’s on offer is a key element of our publicity and PR programme; visits like this are a really effective way for us to spread the good news about the island of Ireland through the media in Brazil, encouraging more people to come here and experience the destination for themselves.

“While the majority of our overseas visitors come from the core markets of Great Britain, North America and Mainland Europe, it is important that we expand our focus and look outside these markets for new opportunities. And while visitor numbers from markets like Brazil are small right now, when compared to our more established tourism markets, it is important to remember that visitors from long-haul markets spend more than the average visitor and typically stay longer than visitors from closer to home.”

According to CSO figures for the first half of 2014, visitor numbers from our long-haul markets have grown by 13.6%, when compared with the same six-month period in 2013.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


Previous Press Release

18 Aug 2014

International Spotlight on Sligo