Golf in Ireland was in the spotlight over the weekend, at the Barclays tournament of the US PGA competition at Ridgewood Country Club in New Jersey.
Tourism Ireland – together with a number of Irish and American golf partners – had a presence at the high profile Barclays tournament, in a bid to boost golf holidays from the United States to Ireland. Golf is a major focus for Tourism Ireland in the US and the organisation has a busy programme of promotions under way throughout 2014. Activity has included ads on the popular Golf Channel, online on golfchannel.com and in specialist golf publications. The organisation has had a presence at a number of other high profile golf events already this year – and will attend the Deutsche Bank Championship at TPC Boston, next week. Influential American golf writers have also been invited to visit, to come and experience our fantastic golf for themselves.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The American golf market remains a priority for Tourism Ireland. The island of Ireland boasts some outstanding golf courses and our presence at this year’s Barclays tournament provided an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering to thousands of American golf enthusiasts. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.