Tourism Ireland arranged for the Tower of London to go green last night (Tuesday, 8 April), to mark the historic State Visit to Great Britain by the President of Ireland, Michael D Higgins.
Commenting on the ‘greening’ of the Tower of London to mark the State Visit, Niall Gibbons, CEO of Tourism Ireland, said: “We’re delighted that Tourism Ireland’s Global Greening initiative, which normally celebrates St Patrick’s Day around the world, has been extended specially to mark this historic State Visit by the President of Ireland. Great Britain is our largest single tourism market and is enormously important for tourism businesses across the island of Ireland. The Tower of London is a world-famous landmark that attracts around 2.9 million visitors a year. We were delighted to work with Historic Royal Palaces to turn the Tower green – as one, very visible element of our promotional programme to mark this important visit.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.