Welcoming the news that the Irish Open will take place at Royal County Down in 2015 and at Lough Erne Resort in 2017, Niall Gibbons, CEO of Tourism Ireland, said: “It is wonderful news that the Irish Open will return to Northern Ireland in 2015 and again in 2017. The staging of the Irish Open at Royal County Down and Lough Erne Resort will present more wonderful opportunities for Tourism Ireland to showcase golf in Northern Ireland to prospective visitors and golfers around the world. We will be pulling out all the stops – in Great Britain, the US and in other important golf markets – to capitalise on the potential of this important sporting event at both venues.”
Tourism Ireland is rolling out an extensive programme of promotions to boost the number of golf holidaymakers to Northern Ireland and the island of Ireland this year. The organisation will have a presence at a number of high profile golf events and tournaments throughout 2014 – including the BMW PGA Championship at the famous Wentworth Club in Surrey (in May), the Barclays in New Jersey and the Deutsche Bank Championship at TPC Boston (both in the autumn), as well as at next week’s US Masters in Augusta. Key golf journalists will be invited to visit, to experience our fantastic golf for themselves; and ads will run in the US on the popular Golf Channel, online on golfchannel.com and in specialist golf publications.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.789 million overseas visitors visited Northern Ireland, delivering revenue of approximately £438 million.
- Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.