Figures issued by the CSO today show that overseas visitor numbers to Ireland increased by +7% for the first quarter of 2014. Welcoming the figures, Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted to see an increase in overseas visitor numbers of +7% for the three-month period January-March 2014, with growth recorded from all of our market areas around the world. I particularly welcome the increase in British visitor numbers of +11% for the first quarter. It is also very encouraging to see growth from other important tourism markets – including North America (+6%), Germany (+13%), Italy (+13%), Spain (+16%), as well as from Australia and developing markets (+17%). This reflects the sentiment expressed by our tourism industry partners, including tour operators and carriers, as well as tourism businesses here at home.
Niall Gibbons continued: “Today’s figures represent a very positive start to 2014, as we roll out our promotional programme around the world to keep the momentum going and build on the success of 2013. This year, we are placing a major focus on promoting the Wild Atlantic Way, the Causeway Coastal Route, as well as on major events like Limerick City of Culture, the Grande Partenza of the Giro d’Italia and the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener. We will also build on the legacy of the Gathering, continuing to reach out to the Diaspora across the world.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.