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04 Apr 2014

Sales blitz targets German business travellers

A number of Irish tourism enterprises travelled to Germany recently, to take part in a business tourism sales blitz, organised by Aer Lingus in conjunction with Tourism Ireland. They met with influential MICE (meetings, incentives, conferences and events) buyers, in each of the two cities of Cologne and Düsseldorf. 

The German buyers included senior representatives of companies which specialise in sourcing unique destinations, properties and experiences around the world suitable for meetings, conferences and incentive travel. The various meetings provided an ideal opportunity for the participating Irish companies to network with, and sell to, the influential German decision-makers – to win a greater share of the lucrative conference and meetings business from Germany. 

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that these important German business tourism buyers have taken the time to meet with our Irish industry partners, to hear about the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2014. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, an estimated 8 million overseas visitors will have come to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.