Germany and France offer significant potential for tourism to Northern Ireland and the island of Ireland, according to a new strategy unveiled by Tourism Ireland this week.
The new three-year plan, ‘Germany and France – A Strategy for Growth’, sets out challenging and ambitious targets to grow the number of visitors from Germany and France, our third- and fourth-largest tourist-generating markets. The strategy – developed in close co-operation with the Northern Ireland Tourist Board, Fáilte Ireland, the Irish Tourism Industry Confederation (ITIC), as well as commercial industry and travel trade partners, in Northern Ireland and overseas – will drive accelerated growth from both markets over the coming three years.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.789 million overseas visitors visited Northern Ireland, delivering revenue of approximately £438 million.
- Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.