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04 Apr 2014

New strategy unveiled to boost tourism from Germany and France to Northern Ireland

Germany and France offer significant potential for tourism to Northern Ireland and the island of Ireland, according to a new strategy unveiled by Tourism Ireland this week. 

The new three-year plan, ‘Germany and France – A Strategy for Growth’, sets out challenging and ambitious targets to grow the number of visitors from Germany and France, our third- and fourth-largest tourist-generating markets. The strategy – developed in close co-operation with the Northern Ireland Tourist Board, Fáilte Ireland, the Irish Tourism Industry Confederation (ITIC), as well as commercial industry and travel trade partners, in Northern Ireland and overseas – will drive accelerated growth from both markets over the coming three years. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.789 million overseas visitors visited Northern Ireland, delivering revenue of approximately £438 million. 
  • Tourism Ireland’s international website is, which is rolling out in 11 different language versions for 30+ markets around the world this year.