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14 Apr 2014

International spotlight on Sunny South East

Thousands of potential holidaymakers in three countries to read all about cultural and heritage attractions of the South East

Journalists from three different countries – the United States, Germany and the Netherlands – have been enjoying a fact-finding trip to the South East, as guests of Tourism Ireland and Fáilte Ireland. 

Representing various travel and lifestyle publications, the aim of their visit was to showcase some of the many things to see and do in this part of Ireland, for feature stories they are researching about holidays here.

During their visit, the journalists enjoyed a foraging walk of the Blackstairs Mountains and the River Barrow area in Killedmond. Then, it was on to Co Kilkenny and Thomastown, where they took a tour of Mount Juliet Estate, paid a visit to Jerpoint Abbey and enjoyed a sheepdog demonstration at nearby Jerpoint Park. In Waterford, the group enjoyed a special, character-led Viking walking tour of the city and a visit to the Waterford Museum of Treasures, where they spent time exploring the rich medieval history and heritage of this part of Ireland. They also visited the House of Waterford Crystal Visitor Centre. In Co Wexford, the group visited the Dunbrody Famine Ship and Irish Emigrant Experience in New Ross; and then continued to Ireland’s allegedly most haunted house, Loftus Hall, where they were treated to a special evening haunted tour! They also enjoyed a guided tour of Hook Lighthouse.

Niall Gibbons, chief executive of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to Ireland and the South East. For many, it was their first time here and they were extremely impressed by our rich heritage, the wide variety of things to see and do, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by thousands of potential holidaymakers in three different countries, helping to encourage more people to come here and experience this part of Ireland for themselves.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2013, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.