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08 Apr 2014

Danish golfers help ‘putt’ golf in Ireland on the map

Ten Danish golf pros, as well as one of the top golf tour operators around Denmark, visited Ireland over the weekend. Their visit was organised by Tourism Ireland, in conjunction with North & West Coast Links.

Representing various golf clubs in Denmark, the golf pros are important influencers who help organise golf breaks and holidays overseas for their members. They were here to experience at first-hand our world-class and unique brand of hospitality. Their visit also included a B2B networking event, which took place at Mount Falcon Country House & Estate. It was attended by several Irish golf and tourism partners who took the opportunity to build their relationships, and do business, with the influential Danish group. 

Aileen Hickey, Tourism Ireland’s manager in the Nordic Region, said: “The visit by these influential golf pros was a wonderful opportunity to showcase our world-class golf. Our aim is that when they return to Denmark, these pros will be better equipped to advise the members of their clubs on future golf breaks and holidays in Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to promote the island of Ireland as a ‘must see’ and ‘must play’ golf destination. Our message is that Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes.”

This year’s Irish Open at Fota Island Resort is being used as a ‘hook’ to highlight our world-class golf. Tourism Ireland is urging golfers in Denmark, as well as in other important golf markets, like Britain, the United States and Germany, to come and attend the Irish Open and to extend their trip and try out some of our fantastic courses for themselves. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.