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22 Apr 2014

American family band tours Ireland

Willis Clan shares details of their Irish adventure on social media

The Willis Clan – a family band from Nashville, Tennessee – is touring Ireland this week. Their itinerary will take them to some of our best-known attractions – including Clonmacnoise, the Rock of Cashel, Blarney Castle, the Cliffs of Moher and the Burren – as well as to Dublin, Galway and Kilkenny. They are also performing for their fans along the way, including at the Watergate Theatre in Kilkenny on Easter Sunday (20 April).

With their musical roots in Ireland, the Willis Clan are regular performers on the legendary Grand Ole Opry, a country music radio show in Nashville that showcases a mix of legends and contemporary musicians. Tourism Ireland is supporting the visit of the popular Willis Clan to Ireland this week. The musical family members are communicating details of their Irish adventure with their thousands of fans through social media – sharing regular updates and great photos with their 8,500 Facebook fans and 2,000+ followers on Twitter, as well as on Instagram and YouTube.  

Ruth Moran, Tourism Ireland’s publicity and communications manager in the US, said: “We are delighted to support the visit of the Willis Clan to Ireland this week. They are sharing the details of their visit to Ireland, engaging with their fans and followers online and bringing them along for the journey – inspiring those fans to begin planning their very own visit to Ireland. It’s an innovative way to reach thousands of potential American holidaymakers, shining a spotlight on the island of Ireland and some of the many great things to see and do. 

“The United States is the island of Ireland’s second most important tourist-generating market. 2013 was a record year for American visitors to Ireland and Tourism Ireland has an extensive programme of promotions under way in the United States throughout 2014, to keep the momentum going and build on that growth.” 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.