A prestigious travel magazine showcasing Ireland hit the newsstands across the United States this month, profiling holidays here to hundreds of thousands of American travellers and potential holidaymakers for the island of Ireland.
The current edition of National Geographic Traveler
, one of the world’s most widely-read travel publications, with a circulation of about 735,000 readers, features a spectacular cover shot of Kylemore Abbey and the headline ‘At Home in Ireland’. Inside the magazine, there’s a wonderful 12-page spread with stunning photographs and suggestions for American travellers who want to stay in one of our historic castles or manor houses.
Ruth Moran, Tourism Ireland’s publicity and communications manager in the US, said: “We are delighted with the coverage in the latest edition of National Geographic Traveler, which is an excellent way of showcasing the island of Ireland to a large audience of potential holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of the many things to see and do on a holiday here.
“The United States is the island of Ireland’s second most important tourist-generating market. 2013 was a record year for American visitors to Ireland and Tourism Ireland has an extensive programme of promotions under way in the United States throughout 2014, to keep the momentum going and build on that growth.”
Tourism Ireland’s promotions are spreading the word about the many great experiences that American holidaymakers can enjoy around the island of Ireland – including our newest tourist experience, the Wild Atlantic Way, and the Causeway Coastal Route. The organisation is also highlighting the many great festivals and events taking place in Ireland this year – including the Grande Partenza of the Giro d’Italia, Limerick City of Culture and, of course, the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener next August.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.