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04 Apr 2014

‘Drive’ to woo British tourists

The inaugural Goodwood Members’ Meeting, a new motor racing event, took place last weekend at the historic Goodwood Motor Circuit in England. The meeting – an invitation-only weekend of racing action – was run exclusively for the members of the Goodwood Road Racing Club (GRRC) and their guests. Tourism Ireland, together with several tourism partners from Ireland, had a presence at the event – which provided an excellent opportunity to highlight our wonderful car touring routes.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the largest single market for tourism to the island of Ireland and Tourism Ireland is actively promoting longer-stay holidays to prospective British holidaymakers, encouraging them to come and discover Ireland by car. Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

“The inaugural Goodwood Members’ Meeting event was a wonderful opportunity to highlight our superb driving routes like the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and our newest visitor experience, the Wild Atlantic Way – Ireland’s first long-distance driving route, stretching from the Inishowen Peninsula in Co Donegal to Kinsale in Co Cork.”

Britain is the largest single market for tourism to the island of Ireland; last year, we welcomed approximately 3.8 million British visitors, who contributed some €1.2 billion in revenue to the economies north and south. Tourism Ireland is rolling out an extensive marketing campaign this spring, targeting millions of potential visitors across Britain. The campaign includes advertising, digital marketing and social media, publicity, trade and consumer promotions; golf and business tourism are also a key focus, as is building on the very positive ‘Gathering’ legacy.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.