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02 Apr 2014

‘Connecting’ Canada and the island of Ireland

Sales blitz to boost Canadian tourists in 2014

Eight tourism companies from around the island of Ireland joined Tourism Ireland in Canada this week, for a four-day sales blitz called Connect Canada – targeting more than 120 influential travel agents, as well as 40 key travel and lifestyle media, based in Toronto and southern Ontario.

The four-day sales blitz provided Tourism Ireland and the Irish tourism partners with a valuable opportunity to showcase and sell their product to the influential travel agents and media and to position the island of Ireland as a ‘must see’ destination for Canadian holidaymakers in 2014. It was also an excellent platform for Tourism Ireland to highlight the Wild Atlantic Way and the Causeway Coastal Route, Game of Thrones locations in Northern Ireland, as well as the extensive programme of events happening here this year, including the Grande Partenza of the Giro d’Italia and Limerick City of Culture.

With a significant (+70%) increase in airlines seats between Canada and Ireland this summer, there is now a new opportunity to position the island of Ireland as a year-round destination for Canadian travellers. Jayne Shackleford, Tourism Ireland’s manager for Canada, said: “We are delighted that so many of the top travel agents in this part of Canada have taken the time to meet with our partners from Ireland, to hear about our wonderful tourism offering and the many things to see and do on a holiday on the island of Ireland.

“With a significant increase in airline seats between Canada and Ireland, Tourism Ireland believes this is a market of considerable potential for growth in 2014 and beyond. We have a busy programme of promotions happening right throughout the year; our message is that it has never been easier for Canadians to get to the island of Ireland. We promise our visitors an experience that will be unique, full of engagement and great fun.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.