1 million Aussies tune in to Galway and Mayo
Australia’s favourite breakfast TV show, TODAY – which airs on Channel 9, broadcast live from the West of Ireland over the weekend to over one million people around Australia.
Invited here by Tourism Ireland and Fáilte Ireland, the TV crew broadcast live weather bulletins from various locations over two days, as well as footage of Dublin and the West of Ireland, to over 1 million people around Australia.
Presenter Emma Freedman and the rest of the TODAY crew filmed in Connemara, at Ashford Castle and in Galway city. At 10pm (Irish time) which is approximately 7am in Australia, the broadcasts went out live, via satellite link. They featured the walled Victorian garden at Kylemore Abbey; activities like falconry and clay pigeon shooting at Ashford Castle; as well as this weekend’s Oyster Festival, including the Oyster Shucking competition, the Masquerade ‘Mardi Gras’ street party and the community parade on High Street.
Tourism Ireland was delighted to welcome this return trip to Ireland for the TODAY crew; the show last broadcast from here in 2011. Diane Butler, Tourism Ireland’s manager for Australia and New Zealand, said: “The Today Show is the most popular morning TV show in Australia, so this broadcast was a tremendous opportunity to highlight and showcase the West of Ireland to a huge Australian audience – from the spectacular scenery in Connemara, to world-class events like the Galway International Oyster and Seafood Festival and not forgetting our strongest asset, the warm welcome of the local people.”