1.5 million Germans to read about Dublin and the South East
About 1.5 million people around Germany are set to read all about Dublin and the South East, following the recent visit of four German journalists, invited here as guests of Tourism Ireland and Fáilte Ireland.
Representing various newspapers and a travel guide, with a combined reach of approximately 1.5 million readers – or potential German holidaymakers – the writers were here to experience Irish culture and sport, as well as some of the many other things to see and do in Ireland, for feature stories they are researching about holidays here. Their itinerary included a visit to Highbank Orchard Farm in Cuffesgrange, Legends Hurling Bar in Kilkenny, as well as tours of Kilkenny Castle and St Canice’s Cathedral. In Carlow, they enjoyed a walk along the River Barrow with Mary White of Blackstairs Eco Trails; and in Dublin, they took in the Little Museum of Dublin, Marsh’s Library and the GAA Museum at Croke Park.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite these writers to visit Ireland. Fact-finding visits for journalists are an important element of our busy publicity programme and are a really effective way for us to get positive exposure for Ireland through the media in Germany. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by about 1.5 million potential holidaymakers around Germany, helping to encourage more people to come here and experience Ireland for themselves.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.