Millions of people around Germany are set to read all about Donegal, following the visit this weekend of ten German journalists, who were here as guests of Tourism Ireland. Their visit was organised in conjunction with Fáilte Ireland, Lufthansa and German tour operator Wikinger Reisen.
Representing a variety of online and print publications, with a combined reach of millions of people – or potential German holidaymakers – the journalists were here to find out more about the wonderful walking routes and trails on offer in Donegal, as well as some of the many other things to see and do in this part of Ireland, for feature stories they are researching about walking holidays here.
The group kicked off their trip with a visit to Glenveagh National Park and a walk in the gardens there, followed by dinner and an overnight stay at the Clanree Hotel in Letterkenny. The next day, they travelled by ferry to Arranmore, where they enjoyed a walking tour, before returning to visit Donegal Castle. They heard all about the fresh local produce over dinner that evening in the Lakeside Restaurant at Harvey’s Point Hotel. Their action-packed itinerary included a trip to the cliffs at Slieve League, the Folk Village in Glencolmcille and a bodhrán demonstration at Oideas Gael in Glencolmcille. They also took in the Blue Stack Way and a walk to the lighthouse at St John’s Point, followed by an Irish coffee-making demonstration and dinner at Kitty Kelly’s restaurant in Killybegs.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to bring these journalists to Donegal and Ireland. For many of the group, it was their first time here and they were extremely impressed by the fantastic walking routes and stunning scenery, the variety of things to see and do here, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by millions of potential holidaymakers around Germany, helping to encourage more people to come here and experience this part of Ireland for themselves.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were more than 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.