Senior representatives of nine leading German business tourism companies enjoyed a fact-finding visit to Ireland recently, as guests of Tourism Ireland and Fáilte Ireland.
Their itinerary took in Dublin, Wicklow and Kildare – including site inspections of hotels like Clontarf Castle, The Marker, Druids Glen Resort and Carton House; a half day of corporate team-building activities at The Orchard Centre near Tinahely, where they enjoyed various activities like a hurling workshop, sheep herding, a treasure hunt and even some “Irish Olympics”.
The group included decision-makers from German companies involved in the MICE (meetings, incentive, conferences and events) business, who specialise in sourcing unique destinations, properties and experiences suitable for meetings, conferences and incentive travel. They were here to discover more about the wonderful facilities and accommodation on offer in Ireland, as well as the great experiences which delegates can enjoy here on the sidelines of their conference or meeting.
Zoë Redmond, Tourism Ireland’s manager of Central Europe, said: “We are delighted that so many of these business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb meetings and conference facilities here and what makes the island of Ireland unique as a business destination. Fact-finding visits like this are extremely important, as they help to build awareness in Germany of our world-class facilities. The superb meetings, incentive and transport infrastructure on offer here, coupled with our distinctive cultural experience, means that Ireland is a very attractive destination for the business tourism market here in Germany.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland’s promotional programme to grow business tourism from Germany this year includes highlighting the superb meetings, incentive and transport infrastructure on offer here, the ease of access from Germany to Ireland, as well as the good value rates available for meetings and conferences.