Six tourism enterprises from around the island of Ireland travelled to Atlanta, Georgia, to join Tourism Ireland for a networking ‘Meet in Ireland’ event, where they met with senior representatives of American companies involved in organising international meetings and incentive events.
The event provided an excellent opportunity for the participating Irish companies to network, and do business, with the influential event and conference planners from in and around Atlanta who attended.
Alison Metcalfe, Tourism Ireland’s executive vice president United States and Canada, said: “We were delighted that so many key decision-makers from the business tourism sector in Atlanta took the time to come and meet our Irish partners, demonstrating their keen interest in Ireland as a business tourism destination. This type of event provides us with a really good opportunity to spread the word about the world-class business tourism product on offer around the island of Ireland.
“Business tourism is an important, high yield sector and Tourism Ireland has had a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. In mid-October, we will have a major presence at IMEX (International Meetings and Events Exhibition) in Las Vegas, an important event to reach key decision-makers in this lucrative sector from across the United States.”