Ten decision-makers from some of the top American business tourism companies, as well as journalists from three leading American business publications, enjoyed a fact-finding visit to Killarney recently, as guests of Tourism Ireland, Fáilte Ireland and Irish destination management company, Moloney & Kelly Travel.
Their itinerary included site inspections at hotels like Carton House, The Shelbourne, Druids Glen, Adare Manor, Aghadoe Heights and Dromoland Castle; as well as visits to Muckross House and Muckross Traditional Farms in Killarney, the Guinness Storehouse and the Little Museum of Dublin. They also enjoyed a “fabulous food trail” in Dublin.
The group included three specialist journalists writing for the business tourism sector in the United States (for publications like Smart Meetings magazine), as well as senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world. They were in Ireland to discover more about the meeting facilities and accommodation on offer here, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland is delighted that so many of these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism product among key influencers in the US.
“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.